SEO for Roofers 2021

In today's competitive digital space roofing companies have one goal in mind, to rank number 1 on the SERPs. If you want your business to thrive online, your roofing SEO strategy should be a top priority. But don't worry, you've come to the right place.

RankingRoofers.com offers the best roofing SEO services to help you get qualified web traffic. On this page, we'll cover everything you should know before you lay out an entire SEO campaign for your roofing business.

Why you need Roofing SEO

While some marketing services can help you attract qualified customers. SEO gives the best results. It's an invaluable strategy that uses specific keywords that are unique to your business. Think about it - ranking high translates to more leads and sales.

The SEO experts at RankingRoofers.com will use the best strategies to help your website rank high. When you partner with a competent team, they will help you reach out to more customers so that you can focus on your marketing efforts.

How SEO for Roofers is different from regular SEO

Most roofers operate in a specific area. Therefore, your business would benefit most by ranking on Google with a specific phrase that captures your location. Unlike general SEO, Roofing SEO uses a specific strategy. Unfortunately, most businesses concentrate on competing at the national level instead of targeting the local community. Do you get the picture?

Roofer SEO services will give you qualified leads so that your business can appear on the local map. At RankingRoofers.corn, the team will Incorporate citation listings to get you on top of search engine results pages.

There are two aspects of search engine optimization: on-page and off-page.

On-page optimization is done by creating pages that revolve around keywords. Since Google is a machine, it must understand the services you provide. On the other hand, off-page SEO involves the use of high-quality links from other websites. Besides that, your website must be listed in major directories. If your website appears more competitive: Google will give you an edge and your site will rank higher.

83%

Organic Traffic - Increase

42%

Bounce Rate - Decrease

38%

Average Visit Duration - Increase

21%

Pages Per Session - Increase

What are SEO specifics for roofers?

SEO offers many benefits for roofers but it's an ongoing process. Thankfully, Ranking Roofers offers unmatched Roofing SEO services and provide valuable insights within the industry. The team will help you with:

Keyword placement

Since keyword research is part of your SEO process: you should identify the phrases that will help you generate qualified leads. Perhaps you can identify those that create monetary value. Once you choose the keywords. you should mix them up with the location. The most common terms that searchers will use include keywords such as roofing service: roofer near me: roofing + City: etc. Apart from going for the largest terms available: Ranking Roofers will also help you target keywords you can rank for sooner.

On-page optimization

For each page on your website: you should have Meta tags and descriptions. The team will use variations of keywords on your descriptions and help you rank on the keywords you want. Whether you're a start-up or an established roofing company, you can be sure that Ranking Roofers will write a description that is within the character limits.

You can also use title tags. They will ensure the target audience can see the page on the SERPs and help Google understand what the content is about. When you put your company's brand name in the title tag, you 'II have a better chance to rank on Google.

Image optimization

Let's face it: web content goes beyond the written word. Therefore, images play a role in SEO for roofers. Ranking Roofers uses techniques to optimize images. Keep in mind that this is part of the larger strategy to earn high rankings on Google results. Some of the factors that comprise the optimization of an image include alt text: filename: and file type.

Image optimization is about making your website perform better than your competitors. But one underrated aspect of optimizing images is that it affects the speed of a website. Your website should capture the attention of the users fast. If it doesn't load within seconds: you could lose valuable customers. The team at Ranking Roofers will help you rename and optimize all the image files on your website.

Create valuable content

When you post valuable content, you'll get a higher ranking on the SERPs. Generally, the content for your web pages should be unique and relevant. Plus, it should focus on solving the problem of the reader. So, before you post the content you should do thorough research. If you incorporate content in your strategy: you should answer specific questions on roofing. Don't forget to use infographics on your roofing website.

Manage the links

Building links for your roofing company shows the search engine that your website is worth recommending to other users. However. you should avoid using black hat techniques. Instead, you should focus on creating sharable and original content. The quality of links on a web page will help determine the value of a blog.

SEO Services for Roofers provided by RankingRoofers.com

Improving Search Rankings 

Through strategic and targeted promotion of content that fulfills the search intent of a user. Thus increasing search rankings for your roofing website. 

 

Google Analytics 

Google Analytics lets you measure your website's performance. This tool allows us to track users and see how they're interacting with your website. 

 

 

Google Maps Optimization

An essential part of any successful SEO strategy is to optimize your Google Maps Listing. This will help boost your website's local SEO and build a strong local online presence!

Keyword Ranking

Monitoring and tracking Keywords and where they are ranking on search engines. Notably Google's SERPs. This is an important part of building a long term SEO strategy as it helps understand what people are actually searching for.

Organic SEO

Organic SEO is made up of smaller sub-strategies such as keyword research, link building, and content marketing that helps you rank on unpaid search engine pages. Organic SEO is integral to your lead generation as 75% of searchers don't even click past the first page. 

Off Site SEO

Simply put, Off-page or Off-site SEO tells Google what others think of your website. If you've got valuable links pointing towards your content, search engines will automatically assume you've got awesome content - the type of content users are looking for. Therefore you will rank higher! 

Competitor Analysis

Competitor analysis involves researching the websites of your competition. Researching what links are pointing to their websites, keywords they're ranking for, the type of content they're publishing. This is an important factor as it will give us an idea on how to outrank your competition.

Lead Generation

SEO is the process of optimizing and refining your website so it shows up in search engines. With a highly optimized website, you will show up on the first pages when a user searches for something related to your business. In turn, this will generate your business more leads. 

Site Speed

Site Speed shows us how quickly users are able to visit your website and interact with your content. Site Speed measures three aspects: Page-Load Time, Execution speed (e.g., how quickly images load), and lastly How quickly a browser makes your content available for interaction. 

Schema 

Schema Markup is a new evolution in the world of SEO. This new form is extremely powerful but very under-utilized. Schema Markup is a code, that you place on your website to help search engines return more informative results for users that are searching. 

Technical SEO

Technical SEO is one of the most important and first things to perform while running an SEO campaign. It refers to the process of making sure that a website meets the technical requirements of modern search engines. Simply put, if your Technical SEO is messed up, you WILL NOT RANK!

Content Creation

It is important to create and optimize new content regularly on your website in order to target relevant keywords. By doing so, you're telling Search Engines that your website is active, and updated regularly, therefore it should be ranked higher. 

Link Building

Backlinks are a very important factor for SEO. Developing a complete backlinking strategy will help show your website as an authority in your industry. High authority websites rank higher, this is a fact!

Online Citations

Online citations or local citations is any mention of your Roofing Companies name, address, or phone number across various local business directories, websites, apps, and social media platforms. Citations will help internet users discover your business. 

How can you generate leads from SEO?

The key to generating more leads is optimizing your roofing website for search engines. With stiff competition in the digital arena: you should have a strategy of how you can earn the top spot in the crowded search engine marketplace. And with the advancement of Google analytics: you can measure the results of the campaign in real-time.

The best SEO Services for roofing companies promotes lead generation through:

  • Knowledge graph
  • Local 3 pack
  • Search results
  • Featured snippets

Search Engine Optimization is fundamental to success. Our SEO strategies will earn your site a higher ranking in search results. We’ll provide a full SEO keyword rankings report, a link building profile report and indexed page information. Our customer focused team will improve your traffic flow and increase sales for your web-based operations.

SEO is the lifeline of online marketing. We offer our valued clients a high quality and affordable package. Leave the rest up to us as our experts are trained on the latest guidelines from all major search engines such as Google, Bing, Yandex and Yahoo.

SEO or PPC, which one is better?

If you're a roofing company and you're getting started with SEO, you may be wondering whether you should use PPC or SEO. While PPC ads may look the same as SEO they don't attract as many qualified links. For the best SEO service for Roofing companies should incorporate both PPC and SEO.

What is involved in SEO marketing strategy for Roofers?

For an effective SEO optimization campaign. you should have an in-depth understanding of the industry. If you want to generate organic clicks, you must understand how to encourage them. While creating engaging content is the best way to start you should not underestimate the importance of social media and web design. Some of the elements you should include in an SEO strategy for roofers include:

Keyword research

If you want to gain the attention of the search engines, you should use the right keywords. After all, you're competing with other companies, so you should ensure you stand up in front of the crowd. The best approach is to spy what other companies are doing and try to see the keywords they use in their websites. Ranking Roofers will help research these keywords based on location and relevance.

Site preparation

This is where you arrange all the elements like Meta descriptions, titles, and images. Your website should not only be functional but appealing to the target audience. With this in mind, you should update your website regularly to ensure it brings value to the target audience.

You should not neglect the visual side of your website. Pictures can speak a lot about your business and will help grow the public interest

Leverage social media

When used correctly, social media can help drive traffic and improve SEO results. Recent statistics suggest that the average person spends at least an hour on social media every day. If you have a roofing business, this is where you'll get prospects and referrals.

Through social media, you can showcase your expertise to clients to win their confidence. As a roofer. trust carries everything. If the audience has a bad review, they are likely to hurt your business. The team at Ranking Roofers will use the best social media strategy to minimize the risk of a client ruining your reputation. The team will give constant updates, and most importantly, ensure you have the content to engage the readers.

When potential homeowners and businesses are looking for Roofing Services, they search for a reputable roofer near them. So, having a vast online community will ensure that you Increase visibility on the search results. Are you ready to get your roofing company noticed on social media?

Since each industry is unique, you should stay up to date with the latest industry trends.

Industry-focused optimization

The best SEO Services for Roofing Companies incorporates the best techniques and practices to help you improve your SERP ranking. Therefore, you should work with a roofing company that provides guidance and appropriate changes.

How long will SEO for roofing take to generate results?

SEO is not an overnight game - it takes hard work and patience to generate results. Once the initial work is completed the process can take 6-12 months before you realize a positive effect. Unfortunately, some businesses get impatient: but you should remember you're in for the long haul. With time, the results with a snowball.

After you use the above SEO strategies: you should measure the results. Google Analytics can help you track the performance of your campaign. Of course, your SEO goals should be realistic and time-bound

Work with a credible Roofing SEO company

SEO is here to stay. If you want to remain competitive, you should ensure your business is on the top page when people search for local services.

RankingRoofers.com uses the best strategy and research to ensure your company stacks up above the competition. We use a detailed process to identify the right keywords so that your business is well optimized. Our team is a sure bet and will put the best foot forward to drive real results.

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