In the world of Digital Marketing, driving positive reviews to channels such as Google MyBusiness, Facebook, Yelp, and other platforms is extremely important for closing your leads
Did you know that approximately 92% of consumers read online testimonials and reviews on a company or brand before making a purchase themselves? Your roofing company's online presence and reputation matter when it comes to attracting new clients and building customer loyalty among repeat clients.
When you want to ensure you maintain a positive and professional reputation, consider working together with a provider that specializes in reviews and reputation management for roofers. Reputation Management is aimed to boost online visibility and drive visitors to a website by assisting the reputation of a business within search engines.
Why Does an Online Reputation Matter?
Establishing and building an online reputation is key for individual contractors and roofers as well as roofing companies as a whole. According to Pew Research, more than 90% of all US citizens who are 18 and older currently own and use a mobile phone on a regular basis. Additionally, upwards of 95% of all American households have access to at least some form of internet, making the internet one of the most popular tools for finding companies, services, and trusted brands in any local or regional area.
Developing an online presence as a professional independent roofing contractor or for your roofing business altogether is essential to maximize your online reach and overall visibility. Without a website or an online presence, garnering new customers and clients becomes increasingly difficult, if not impossible depending on the surrounding competition you have near you.
When prospective clients begin researching local roofing companies, they are likely to do so with the use of a top search engine, such as Google, DuckDuckGo, Yahoo!, or Bing. If your website does not appear on the first page of search engine results, you are much less likely to attract potential visitors and individuals who have a genuine need and use for the services you offer.
Facebook Reviews for Roofers
Reviews on Facebook are called Facebook Recommendations. This means there is no more 5-star rating system on Facebook, but rather a ratio of how many people have recommended your business. Facebook's approach to reviews is leaving feedback for a business, good or bad. This system allows Facebook to build and rank your business appropriately on their platform.
Google Reviews for Roofers
The landscape for online reviews is dominated by Google Reviews. It is of utmost importance to have your Roofing Company set up on Google MyBusiness listings. Once optimized you can ask your customers to leave reviews once the job has been completed. Since roofers serve local communities, it is important to build credibility with reviews in your geographical area.
How an Online Presence Helps Roofers
Once you have an official website, blog, and social media presence for the roofing services or company you represent, you can begin accumulating reviews and attracting followers or prospective clients. Established roofing companies appear more professional, credible, and trustworthy, making it much easier to garner clients, referrals, and recommendations for new jobs and work.
When you have an online presence with the use of a website, blog, eCommerce store, and social media pages, you can also connect and communicate with your customers much easier. Use your online presence to collect emails with a newsletter subscription and to garner followers with the use of social media platforms such as Facebook, Twitter, Instagram, and even Pinterest.
Using your online presence to your advantage is possible by hosting contests, answering questions, and responding to feedback genuinely to help establish and boost credibility. You can also promote your services with various reviews for roofers and testimonials you receive and collect on your website as well as on your social media pages.
Why Are Reviews and Testimonials Important for Roofers and Roofing Companies?
Small businesses and independent contractors alike understand the value of positive referrals, recommendations, testimonials, and reviews for roofers, especially when starting a company from the ground up. When a consumer begins researching local providers and companies near them, they are much more likely to choose the option that has glowing recommendations, reviews, and testimonials.
Because roofing is often a pricy investment, selecting the right roofer and roofing company is imperative for any homeowner. When a prospective client begins researching your roofing company and discovers positive reviews and testimonials, they are more likely to feel as though they can trust their own home and investment with you and your company.
Showcasing reviews and testimonials are not only a way to solidify your company's place within the roofing industry as professional, credible, and trustworthy, but it is also a way for you to outperform local and regional competition near you. Putting in the time and effort to gather, organize, share, and promote reviews is a way to show prospective and current clients that you are dedicated and that you care about the level of customer service that you provide and deliver.
The Benefits of Reviews and Reputation Management for Roofers
Building a roofing company and a reputation for the services you offer is not typically an overnight process. Instead, working with a review and reputation management service is highly recommended to ensure the job is done right. Working alongside a reputation management company that also assists with boosting and developing reviews for companies can provide you with a number of advantages along with more time to focus on other aspects of building your roofing business and clientele.
Some of the most notable benefits and advantages of working with a review management company that specializes in representing roofing companies include:
Save Time: Save time managing your own reputation by working alongside a reputation and review management company. Spend more time focused on other aspects of building your roofing business, such as attracting and maintaining clients as well as expanding the types of services you are currently offering.
Save Money: Over time, using a reputation management service can help to save on the costs of manually handling reputation issues and reviews that you receive from current and past clients.
Gain Valuable Insights:Gain valuable insight into the wants and needs of your target audience and the clientele you are trying to appeal to with your roofing business with the help of reputation management for your roofing company.
Improve Your Online Presence:Working together with a reputation management firm or agency is also a way to improve your roofing company's overall online presence and appeal. By organizing your reviews and reworking content to boost your reputation, drastically change how others view and perceive your roofing company and the services you provide with the help of reputation and review management services.
Working together with professionals who specialize in reputation management for roofers and review management for roofing companies is a way to maintain peace of mind as you focus on building and tending to other areas of your business. With the right reputation management service, maximize your online reach, and solidify your professional reputation in any local roofing market or industry you are in.
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