Content marketing is the best way to get the word out to potential customers that you can meet their roofing needs
Growing Your Roofing Business Online Through Content Marketing
You stand by your work, your team is qualified and you have tons of happy customers. So why isn't the business just pouring in? It may be because people don't know you exist online. Content marketing is the best way to get the word out to potential customers that you can meet their roofing needs. Understanding the most effective techniques for marketing your business online is key to getting widespread exposure for your business.
Be the Authority
The majority of customers come to the Internet for information, then make purchasing decisions from there. Your website should be a trusted authority for all the information they need about roofing. They will come searching for information about how to deal with a leaky roof, how often a roof should be replaced or how much a roof repair will cost. This is where your company comes in to save the day. Your website will offer the information they need, positioning your company as the most credible source for all of their roofing questions. From there, you can encourage them to book a consultation.
Know Your Customer
Creating relevant content will boost your ranking on the search engines. When your customer searches for "roof repair services in Des Moines," for example, the search engine will scour the Web, looking for the most relevant sites to fulfill their request. If your website contains the high-quality information they're seeking---blog posts, images, diagrams, price lists---the search engines will display your page first, catapulting it to the top of the search engine results page.
The key, however, to creating great content is knowing your customer and creating content just for them. Who are they? What is their age range? What do they know and what do they want to know? What is their comprehension level? It helps to create profiles of your target customers. Your target customer may be Jill, a 42 year homeowner who is married with three children, drives and SUV and shops at Target. She is responsible for setting up the appointments for contractors and she likes to compare quotes from two to three companies before making a decision. Your content should resonate with her.
The more you know about them, the better content you can create and the more exposure you will get on the Web.
Master Local Search
As a roofing company, your customers will be concentrated in your local area. Local search is a branch of search engine optimization that is vital for small businesses' success. When a customer searches for a nearby product or service, Google serves up the top three relevant companies first, called the "Three Pack." The Three-Pack listings contain the name of the business, their address, phone number, and hours of operation. A customer can click on that listing and call the business instantly or plug their address into Google Maps for quick navigation. Studies have shown that people who use local search are likely to call or visit the business that day, so it's important that local businesses maximize their websites for local search.
The Three Pack is revolutionary because it gives small businesses the advantage over larger ones. Because large companies often serve customers all over the country, Google considers the smaller operations more relevant for someone who is searching for a local service.
How to Get Your Business in the Three Pack
Getting your business listed as one of the top three on Google takes strategy. First, you need to create relevant content for your website. An updated blog, informative articles, high-quality photos and image captions are vital for becoming one of the algorithm's favorite sites. You also need to create local content. Create a blog post on "How to Fix a Leaky Roof in Miami," or create a video tutorial on how to tell if your roof needs to be re-shingled. Be sure to add in local tags like "roof re-shingling Salt Lake City," or "How to Get the Highest Selling Price for My San Diego Home," to target the right customer.
Off-page search engine optimization is also vital for local search. One of the best ways to gain more local exposure is to get listed in online directories like Yelp and Bing. Claim your listing on Google and create profiles on Angie's List and Thumbtack. List your business in local directories like the Chamber of Commerce for maximum credibility. It pays to have good online reviews, so encourage your customers to review your work on local review sites.
Get interviewed by your local newspaper or city blogger for even more relevance and credibility online.
Local businesses also have the advantage when it comes to customer engagement, and nowhere is this more evident than on social media. Your company can post photos and testimonials from local customers which will boost your business. Your target customers will see that their neighbors have trusted your service, which will boost your credibility even further. You can engage with your customers on Facebook, comment on their posts about your business and answer questions instantly. When it comes to developing a strong Web presence for your roofing business, social media is one of the best tools in your arsenal.
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When it comes to content marketing for roofers, we are the industry leader in high-quality marketing that gets results. Our team of search experts, copywriters and content creators can boost your company's online presence, putting your brand in front of your target customer every time.
We specialize in creating on-page content like articles, blog posts, and service descriptions. We also have a team of experts that are wizards at local search, taking all of the steps necessary to catapult your business to the top of search engine results pages.
GROW TRAFFIC & INCREASE REVENUE WITH CONTENT MARKETING FOR ROOFERS
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